Come out and learn the etiquette of the office and casual settings. Gain valuable knowledge about what to wear and what not to wear for your business meetings/presentations. Learn how to network with peers and professionals. This event will feature guest speakers who will teach us proper etiquette, networking tips and what to wear from going to the office, to off-duty, to after dark. Snacks will be provided for this event. For more information email us at oma@uwindsor.ca.
Guest: Professor Vincent Georgie, Trevor Georgie Date: March 10th, 2011 Time: 7-9pm Location: Odette RM 212 Price: Free
Come out to watch the finalist compete! First place winning team receives $500 cash prize, exposure and official bragging rights! The finalists will be pitching their ad campaigns for PowerTech Hockey Group to the judges (see below). For more info contact us at oma@uwindsor.ca.
Judges:
Owner & Director of PowerTech Hockey Group - Andy Paquette
Director of Advertising at the Windsor Star - Ken Stewart
Professor - Dr. Wellington
This is a FREE Event. Pizza Will Be Provided! Want to win some cool prizes? Bring your friends along, watch the presentations, ask questions and win prizes!
Most of you all know that advertising your business can be a very challenging task, but maybe it would not be so tough if you knew how to advertise your business properly. That is where old vs. new ways of advertising comes into place. Old vs. new ways of advertising is really a difference between outbound and inbound marketing.
Back then businesses focused on outbound marketing where companies would reach out to customers and try to “find” them through different mediums of advertising. These mediums include direct mail, telemarketing, radio advertising, TV advertising, print advertising, and billboard advertising. The outbound marketing focus on “finding” customers can also be defined as “intrusion marketing,” or “interruption marketing” which means that this technique is very in your face, in other words it is push marketing.
Nowadays, businesses use inbound marketing where companies focus on “getting found by customers,” not the other way around. The mediums used in inbound marketing are as follows: social networking sites (Linkedin, Facebook etc.), blogs, web pages, podcasts, and videos. Basically, the idea is that if customers are interested in the market that your business is in, then they’ll likely find you through the internet.
Successful inbound marketing campaigns have 3 key components which are content, search engine optimization (SEO), and social media. First, content is important because it is the driving force that makes customers visit your site, or your business. Second, SEO allows your site to be searched in all of the search engines. Without SEO, customers won’t be able to visit your website unless they already know the web address. Third, social media is the most important component because it allows people to suggest your business to more people; it’s the new word of mouth, only now it’s online. You can also link your website to your social networking sites, as well as posting links to your social networking sites on your website, that way it will have a greater impact. Below is a figure of these 3 components so you can better visualize the concept.
Some of you might still be a little sceptical of this new way of advertising but here are the top reasons that inbound marketing is better than outbound marketing. First, costs are significantly lower. Moreover, this is an advantage for small businesses with a tight budget. For example, running a newspaper ad costs around $3,000 to $5,000 for a full page, and only one time, now that’s a lot of money that can be spent on better things for your business. Second, you target your audience better with inbound marketing, instead of running TV commercials, or ads on billboards, radio, newspapers, magazines, etc. you reach out to your audience via the internet. This is a great advantage because nowadays with TiVo or DVRs we skip through commercials; people have satellite radio because of no commercial, and people don’t buy newspapers or magazines anymore, they only read what they choose to read on the internet.
In today’s society, people spend 22.7% on social networking sites; that figure has increased by 43% in the last year from 15.8%. It is also estimated that by this year’s end, 30% of the world’s population will be online; that figure has double in the last 5 years. So ask yourself doesn’t it make much more sense to reach your audience through the internet where they spend most of their time? Well, you know the answer to that question. The diagram below depicts how much time is spent on different online sectors in one hour. Last but certainly not least, advertising on the internet will generate a higher return on investment (ROI), in fact the number one return on investment is search engine marketing. Therefore, inbound marketing is more of an investment, than an expense.
In conclusion, outbound marketing is no longer a good advertising technique. Because the internet can be accessed by anyone at anytime, anywhere in the world, inbound marketing is definitely the smart way to advertise your business. Think of mediums such as perezhilton.com which gets 14 million hits a day; movies always advertise on this site because of the high volume traffic. Youtube.com is another great medium; music artists now keep in touch with their fans by posting video updates, or some artists even premiere their music videos on youtube.com because there’s barely any music being played on MTV or Much Music. As you can see, inbound marketing is on the fast track; it’s out with the old, and in with the new.
Come JOIN US at our Speed Networking event this Wednesday September 22nd, at 7-9pm in Rm 210 (Odette). Now is your chance to learn how to expand your network of business professionals, get your name out there, and interact with colleagues as well. Dress code: business casual. Feel free to bring business cards. See poster for details. NOTE: Only 20 spots available so sign up TODAY! (Rm 333, Odette)
Hello everyone and welcome to the official blog for the Odette Marketing Association!
This year the OMA has undertaken many new initiatives, that we believe will add value to your marketing studies at the Odette School of Business. This Fall 2010 semester, brings us new opportunities and events as well as a completely re-designed logo and website. But most of all it brings us an entirely new outlook, goal, and vision of where we would like to head in the future. As you may know, this is the first blog for us and we are all excited to provide the most current information and tips about the marketing industry.
Whether you are a new student here or are about to graduate, everyone is anxious to learn about the job market and economy. We hope that through this blog, you gain the knowledge necessary to improve your resume, job search and interview skills, and obtain valuable work/volunteer experience. Employers are always looking for dynamic personalities that have the skills, knowledge and experience necessary to join their team. Our goal is simply to ensure that you get what you need. Joining the OMA will bring you steps closer to fulfilling your educational aspirations. We strongly encourage you to get involved in clubs/organizations in school, so you never miss an opportunity to network with professionals in your field as well as your future colleagues.
What is marketing?
In broadest terms, it is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
Why is marketing important for me?
If you are a student enrolled at the Odette School of Business, there is no doubt that you have a mindset to work in a business environment dealing with the selling/purchasing of goods and services. Whether you are an accountant, HR professional, financial analyst, or an entrepreneur, learning key aspects of marketing is beneficial to you. You may encounter situations in which you must market a good, service, idea or most importantly yourself as a professional in your field of work. Whenever you go to an interview, the main purpose is to market/advertise yourself to the potential employer, correct? Now, try and recall everyday situations in which you’ve encountered some aspect of marketing.
How can the OMA help me?
The OMA’s objective is to link you to networking, job and volunteer opportunities to build your career. How do we do this? Throughout the year we organize networking and educational events, trips, as well as social meetings. We also update our website regularly, to provide information about projects OMA is currently involved with and how you can be a part of it all. To learn about our past and upcoming events, visit our website. If you’re looking for a platform to get you started, a time to make a difference in your life – that time is now, here with us.
Feeling that rush yet? The desire to succeed? Ready to show off your creativity, passion and talent?
We are a group of students concentrating in the area of marketing. Our ultimate goal is to help business students to advance their marketing knowledge. Throughout the year we will have road trips, guest speakers, and many events for students to interact with each other and the business community. We will do our best to help students to overcome their problems in their marketing studies. Please feel free to contact us at any time. We hope you all have a great year and wish you success in your academic endeavours.
